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Weathering the Storm: A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina
| Content Provider | Semantic Scholar |
|---|---|
| Author | Guion, Deirdre T. Scammon, Debra L. Borders, Aberdeen Leila |
| Copyright Year | 2007 |
| Abstract | Abstract The devastation of New Orleans as a result of Hurricane Katrina presents an opportunity and an obligation to examine the human and social factors that influenced the nation's response to this disaster. Lessons from Katrina suggest that a social marketing approach to disaster management could increase the likelihood of positive outcomes for individuals and communities when a disaster strikes. The authors propose an integrated approach to effective risk communications that encourages self-protective behaviors. |
| Starting Page | 20 |
| Ending Page | 32 |
| Page Count | 13 |
| File Format | PDF HTM / HTML |
| DOI | 10.1509/jppm.26.1.20 |
| Alternate Webpage(s) | http://cretscmhd.psych.ucla.edu/nola/volunteer/EmpiricalStudies/Weathering%20the%20storm%20-%20a%20social%20marketing%20perspective%20on%20disaster%20preparedness%20&%20response%20w%20lessons%20from%20hurricane%20katrina.pdf |
| Alternate Webpage(s) | https://doi.org/10.1509/jppm.26.1.20 |
| Volume Number | 26 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |