How Far Will You Go? Characterizing Online Search Stopping Behaviors Using Information Scent and Need for Cognition

Content Provider	Semantic Scholar
Author	Wu, Wan-Ching
Copyright Year	2014
Abstract	perceptions of the first SERP, others articulated a belief that the more relevant results on the first SERP, the more likely it was to find more relevant results in subsequent SERPs. I only had three [useful results on the first page], and the rest were about air pollution. I thought if I put in a bunch of new words, I can manipulate it to give me some different results... If the first page gives me a lot, I will give the second page a chance, but none of the pages gave me a lot. (P18) In addition, almost every participant made an argument that the most related search results were on the first page, so if the first page, the supposedly best page, did not seem good enough, the likelihood of retrieving good results was rare, then there was no point going deeper.
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://cdr.lib.unc.edu/downloads/8s45q9330?locale=en
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article