NDLI: Communication d’une stratégie de marché à partir d’une présentation d’informations à l’aide d’un jeu de plateau : le cas de la stratégie Océan Bleu et du jeu de go

Content Provider	Semantic Scholar
Author	Goria, Stéphane
Copyright Year	2014
Abstract	Desormais, les entreprises disposent de nombreuses approches strategiques pour apprehender une situation de marche. Cependant, le probleme de la communication et de la discussion de ces strategies reste pose. Nous montrons ici qu’une presentation d’informations fondee sur un jeu de plateau possede les atouts necessaires pour resoudre ce type de probleme. Ainsi, nous exposons comment le jeu de go permet d’illustrer une situation competitive sur la base de raisonnements strategiques fondes sur le Marketing de Combat et la strategie Ocean Bleu.
Starting Page	189
Ending Page	207
Page Count	19
File Format	PDF HTM / HTML
DOI	10.14428/rec.v40i40.49423
Volume Number	40
Alternate Webpage(s)	http://sites.uclouvain.be/rec/index.php/rec/article/viewFile/8133/7533
Alternate Webpage(s)	https://doi.org/10.14428/rec.v40i40.49423
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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