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Sell in good company : social capital as a strategic tool in the fine art auction business
| Content Provider | Semantic Scholar |
|---|---|
| Author | Hjorth-Röntynen, Anna |
| Copyright Year | 2013 |
| Abstract | Hjorth-Röntynen, Anna Sell in good company: Social capital as a strategic tool in the fine art auction business Jyväskylä: University of Jyväskylä 2013, 150 p. (Jyväskylä Studies in Humanities ISSN 1459-4323 (nid.), 1459-4331 (PDF); 202) ISBN 978-951-39-5170-2 (nid.) ISBN 978-951-39-5171-9 (PDF) Finnish Summary Diss. This research focuses on intangible capital in the tertiary art market. The main argument discussed in this study arose early in the history of social sciences and has been further elaborated in economics: In what ways does intangible capital make players’ actions more productive and efficient? As stakeholder management and obtaining consignments are fundamental in fine art auction business, it offers an illuminating experimental field for this argument. Focusing on social capital theory and applying aspects of strategic management, this research study assesses how fine art experts benefit from social capital by increasing the probability of obtaining consignment agreements, concentrating on the concepts of competence, networks, social skills, trust, and reputation. The analysis in this mainly qualitative study is based on previous research and literature combined with participant observation and data obtained from interviews. In addition, material from eclectic sources such as articles and auction catalogues are utilized. The managerial implications of the results of this study suggest that social capital assists the auction houses and their experts in securing consignments when used as a strategic tool to develop expertise, customer relations, and value assessment. The results point to the strategic value of social capital in the fine art auction business and yield new micro-level potential to use social capital to acquire competitive advantage in knowledgebased expert organizations. The processes are illustrated in a study of the consignment service of Russian oil paintings in Finnish fine art auctions from 2000 to 2008. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://jyx.jyu.fi/bitstream/handle/123456789/41230/978-951-39-5171-9_vaitos04052013.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
