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Plan de negocios para la elaboración y comercialización de chicle energético en la ciudad de Quito mediante la importación de ginseng desde Canadá
| Content Provider | Semantic Scholar |
|---|---|
| Author | Meneses, Paredes Miguel, José |
| Copyright Year | 2018 |
| Abstract | Nowadays, fatigue and lack of energy affects young adults due to the intensive daily activities they perform. Some of these activities include: working, studying and driving for many hours. ActiveGum, an energetic chewing gum, with ingredients based on ginseng and Andean maca, provides an innovative, accessible, and healthy concept among the confectionery and energy products market. This business plan demonstrates the feasibility of “ActiveGum” energy chewing gum in the North Quito market. This will be marketed to people between the ages of 20 and 50 years old who have an active and exhausting lifestyle. Market research shows that the target client seeks for an innovative, accessible, and easily portable energizing product. ActiveGum offers these three components in an energy chewing gum at a price of $ 2.50 per 6 units pack. Moreover, the project will use a specialist strategy, in which a differentiated product will be offered to an exclusive market niche. In addition, the product will provide more benefits to the consumer at a higher price than traditional gum, but at a lower price than other energy products in the market. The chewing gum will be hand produced instead of an industrialized production. This will show a natural image of the product, and initial cost will be significantly lower compared to an industrial production investment. Therefore, the business plan will need an initial investment of $ 37,677. Finally, the financial analysis shows that the project has a high degree of acceptance and viability due to its levels of profitability. The NPV of the project is $ 4,743.22, with an IRR of 16.11%, and a recovery period of 4.3 years. In addition, the company showed better financial ratios than competitors in the industry such as: better cash coverage, liquidity cycles 5 times faster than the industry and a profit margin of 4%. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://dspace.udla.edu.ec/bitstream/33000/8608/1/UDLA-EC-TINI-2018-23.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
