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Aalborg Universitet Persuasive design strategies
| Content Provider | Semantic Scholar |
|---|---|
| Author | Lykke |
| Copyright Year | 2009 |
| Abstract | Many information retrieval systems contain advanced information organisation and search features that are seldom utilized fully by end-users. Users are quickly browsers with a poor understanding of information needs and how to develop effective search strategies. Searching aids are needed to assist the user through the search process. The paper presents the concept of persuasive technology and investigates persuasive principles as a means to guide users and improve their understanding and use of information organization and search features. The assumption is that persuasive principles can be used in information retrieval to enable particular searching behaviors by making them simpler, easier, and thus more attractive to the user. The analysis is based on a case study approach. Persuasive principles are analysed and compared to features at the public portal Startvækst (StartGrowth) that provide information and services for entrepreneurs and growth businesses. The analysis shows that persuasive principles of tailoring, reduction, and tunnelling may ease complex query formulation through simplifying the user-system interaction. The principles suggestion, surveillance, and monitoring may be used to inform and encourage the user to take advantage of system features. The principles are not revolutionary, but they provide a useful tool for analysis and generation of ideas how to implement supportive features in Web site information architecture. The analysis exposes several challenges to investigate in future research: Kairos, the opportune moments to present persuasive principles; zones of intervention, when do the user need support in the retrieval process; what data about user behaviour is useful for surveillance and monitoring; usability, ethics and user satisfaction, what is the appropriate mode for surveillance, control, reduction and persuasion |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://vbn.aau.dk/files/68808068/MLN_SIGCR2009.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
