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Usaha kecil mempunyai peran penting dalam pertumbuhan ekonomi suatu Negara. Pengembangan usaha kecil di Indonesia merupakan salah satu prioritas dalam pembangunan ekonomi nasional. Ini karena usaha tersebut merupakan tulang punggung sistem ekonomi kerakyatan yang tidak hanya ditujukan untuk menguran
| Content Provider | Semantic Scholar |
|---|---|
| Author | Setiawan, Rudy |
| Copyright Year | 2019 |
| Abstract | Malang City has the potential to market superior products in Indonesia in the form of small industries. To market products, information facilities are needed so that the public knows the results of superior product performance from small-scale industries such as: glass material crafts, wood furniture crafts, tempe chips and others. This study aims to analyze how the strategy of developing small home industries of glass handicraft industries using SWOT analysis tools to analyze strengths, weaknesses, opportunities, and threats. The results of the superior products of small industries are the authors focus on small and medium industries recycling glass materials marketing areas around Probolinggo, Sidoarjo, Pasuruan etc. Recycled glass craft for the marketing areas of Probolinggo, Bali and Surabaya, it is deemed necessary to hold product development (Product Development), which aims to increase the competitiveness of small industries in the same class. Finally, the results of the study found several important achievements include: (1) Increasing market demand, (2) Product sustainability, (3) Increasing productivity, (4) Cost of goods can be reduced, (5) Operating income increases. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://journal.untar.ac.id/index.php/industri/article/download/5939/3981 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |