Loading...
Please wait, while we are loading the content...
Similar Documents
Is Big data too Big for Swedish SMEs? : A quantitative study examining how the employees of small and medium-sized enterprises perceive Big data analytics
| Content Provider | Semantic Scholar |
|---|---|
| Author | Danielsson, Lukas Toss, Ronja |
| Copyright Year | 2018 |
| Abstract | Background: Marketing is evolving because of Big data, and there are a lot of possibilities as well as challenges associated with Big data, especially for small and medium-sized companies (SMEs), w . |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://lnu.diva-portal.org/smash/get/diva2:1214683/FULLTEXT01.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |