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Estado do produto: uma proposta conceitual interdisciplinar para a comunicação e gestão de marketing
| Content Provider | Semantic Scholar |
|---|---|
| Author | Coutinho, Rhanica Evelise Toledo Novikoff, Cristina |
| Copyright Year | 2016 |
| Abstract | The article presents an analysis of the relationship between subjectivity, virtual communication and management of web marketing to evaluate websites and blogs. The aim is to discuss the interdisciplinary dimensions of communication in the marketing management to map a product in cyberspace in a direct, clear and efficient way. Product of a quantitative and qualitative study that mapped 205 sites and blogs,describing their qualitative and quantitative characteristics. The result has enabled the creation of this evaluation instrument, interesting for both academics and professionals concerned with the metric to evaluate products in cyberspace. |
| Starting Page | 112 |
| Ending Page | 129 |
| Page Count | 18 |
| File Format | PDF HTM / HTML |
| DOI | 10.13037/ci.vol17n33.3375 |
| Volume Number | 17 |
| Alternate Webpage(s) | http://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/download/3375/1897 |
| Alternate Webpage(s) | https://doi.org/10.13037/ci.vol17n33.3375 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |