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Customer value co-creation: a conceptual measurement model in a Service Dominant Logic perspective
| Content Provider | Semantic Scholar |
|---|---|
| Author | Tommasetti, Aurelio |
| Copyright Year | 2015 |
| Abstract | The current study aims to develop a conceptual model for the measurement of value co-creation in line with S-D logic assumptions, in an effort to fill two gaps in literature, emerged from a brief review about the controversial issue of customer value co-creation operationalization. The first lack is connected to the inadequate classification of the construct, especially regarding the identification of co-creation real practices, while the second one concerns the progressive departure from S-D logic mindset on the part of previous researches. Based on McColl-Kennedy et al. (2012) contribution, a framework which pinpoints eight dimensions of value co-creation, each of them divided into sub-dimensions, is proposed and discussed. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.naplesforumonservice.it/uploads/files/Troisi%20orlando.pdf |
| Alternate Webpage(s) | http://www.naplesforumonservice.it/uploads/files/Tommasetti,%20A.,%20Troisi,%20O.,%20Vesci,%20M..pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
