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Desafios para consolidar um destino turístico: estudo preliminar do caso cidade de São Paulo
| Content Provider | Semantic Scholar |
|---|---|
| Author | Carvalho, Luiz De |
| Copyright Year | 2006 |
| Abstract | This preliminary study describes and reflects upon how Sao Paulo is being structured through actions carried out by the official city tourism board, Sao Paulo Turismo, in the hopes of consolidating a diversified tourist destination that meets the needs of both business travelers and visitors whose main motivation is leisure. It presents general statistics relating to tourism and discusses the obstacles and difficulties that must be overcome to develop tourism in the city. It focuses on "Destination Sao Paulo" explicitly analyzing SP Turismo's strategic actions targeting both the product and communication, which were carried out in 2005, and the results of said actions. The greatest challenges are considered to be making Sao Paulo a global city and managing tourism locally in an integrated and responsible manner based the "tripod" public sector, private sector and university; as well as developing innovative, original, differentiated and themed products that meet the needs of market niches and generate economic value. |
| Starting Page | 24 |
| Ending Page | 35 |
| Page Count | 12 |
| File Format | PDF HTM / HTML |
| DOI | 10.11606/issn.1984-4867.v17i3p24-35 |
| Alternate Webpage(s) | http://www.revistas.usp.br/rta/article/download/63754/66519 |
| Alternate Webpage(s) | https://doi.org/10.11606/issn.1984-4867.v17i3p24-35 |
| Volume Number | 17 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
