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A Study of the Factors Influencing Acceptance of Virtual Currency: Focused on Technology Acceptance Model
| Content Provider | Semantic Scholar |
|---|---|
| Author | Gu, Seung Hwan Wang, Ping Sun, Tingting |
| Copyright Year | 2014 |
| Abstract | Abstract The purpose of this study was to explore the features of virtual currency, which has become a hot topic recently. The characteristics of virtual currency were examined in terms of the effect on consumer acceptance. Therefore, when using the accepted model of the technology, the derived results should be analyzed by SEM. Theresearch results showed that versatility and reliability affect the ease of use and safety is not have an effect. The utilitydid not have a direct effect on the attitudes and satisfaction, and the ease of use directly affects the ease of use, attitude and satisfaction. Finally, satisfaction with the attitude had a positive impact on the time of use. Effective strategies to manage the effect of the virtual currency will be possible to formulate from the results of this study. Key Words : Technology Acceptance Model, Virtual Currency, Bitcoin, Acceptance * Corresponding Author : Seung Hwan Gu(Seoul National University of Science and Technology) Tel: +82-10-2955-5638 email: gsh999@hanmail.netReceived March 4, 2014 Revised April 10, 2014 Accepted July 10, 2014 |
| File Format | PDF HTM / HTML |
| DOI | 10.5762/KAIS.2014.15.7.4122 |
| Alternate Webpage(s) | http://ocean.kisti.re.kr/downfile/volume/kivt/SHGSCZ/2014/v15n7/SHGSCZ_2014_v15n7_4122.pdf |
| Alternate Webpage(s) | https://doi.org/10.5762/KAIS.2014.15.7.4122 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
