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El neuromarketing como metodología de investigación de mercados y herramienta de identificación en las decisiones de compra del consumidor
| Content Provider | Semantic Scholar |
|---|---|
| Author | Céspedes, Cortés Isabel, Angélica |
| Copyright Year | 2015 |
| Abstract | With new market trends and the need to learn more about customer has been created, with greater acceptance in the last century, a special interest about understanding the social and economic behavior of consumers, this associated with stimulation and motivation the subconscious as machinery behavioral manifestations that lead a person to make purchasing decisions involving not only tangible and tactical aspects, but also analyze some remarkable experiences in the investigation of habitual markets if not go to methodologies to examine and persuade more directly thoughts hovering around a person to engage in any traditional marketing campaign, or relational. Today is not enough to encourage customers through product features or variations in price, the key is to truly understand the desires that are waiting for the client to be conquered, for which the host of the process will be the Neuromarketing applied to marketing research |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://repository.unimilitar.edu.co/bitstream/handle/10654/13061/Ensayo.pdf;jsessionid=C8D98A383EF7871DD35B718CDCD41DB7?sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
