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An Appreciation for Indian Cuisine among Bangkokians and Foreign Tourists in Bangkok: A Case Study
| Content Provider | Semantic Scholar |
|---|---|
| Author | Sonker, Roshna |
| Copyright Year | 2013 |
| Abstract | The aim of this research is to study the degree of appreciation for Indian cuisines among Bangkokians and Foreign Tourists in Bangkok. It is based on a survey of 13 famous Indian Restaurants in Bangkok. The research, conducted in July and August,2012, looks at restaurant service in terms of ambience, taste, quality & hygiene, price and service staff, with taste and quality & hygiene being the two important aspects. Both descriptive and inferential research was used in this study. 260 questionnaires were collected. The reliability value of all the variables was more than 0.6. The findings show that the degree of appreciation by consumers varies with the demographic factor considered (nationality, gender, age, marital status, income, and education). |
| File Format | PDF HTM / HTML |
| Volume Number | 6 |
| Alternate Webpage(s) | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/download/466/416 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
