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The Bilingual Screen : Ethnolinguistic identity and television viewing among three language minorities
| Content Provider | Semantic Scholar |
|---|---|
| Author | Vincze, László |
| Copyright Year | 2013 |
| Abstract | The purpose of the present study was to examine the relationship between ethnolinguistic identity and television viewing among minority language speakers. Inspired by the model proposed by Abrams, Eveland and Giles (2003), and Reid, Giles and Abrams (2004), the study integrated ethnolinguistic identity theory (Giles & Johnson, 1981, 1987), uses and gratifications approach (Katz, Blumler & Gurevitch, 1974; Katz, Gurevitch & Haas, 1973) and cultivation theory (Gerbner & Gross, 1976). More precisely, a novel model was proposed, that consisted of two parts reflecting the idea of ethnolinguistic identity gratifications and ethnolinguistic cultivation. From the point of view of ethnolinguistic identity gratifications, it was examined how ethnolinguistic identity influences media needs and media use; whereas, from the perspective of ethnolinguistic cultivation, the research inspected the relationship between television viewing, the perception about ethnolinguistic social context (like perceived vitality, permeability and status stability) and ethnolinguistic identity management strategies (mobility, creativity and competition). The hypotheses were tested empirically among young media users in the German minority in South-Tyrol, Italy (N = 415); the Hungarian minority in Transylvania, Romania (N = 401); and the Swedish minority in Southern Finland (N = 363). The data was analysed with variance analyses, correlational analyses, OLS-regressions and multiple mediations. The results yielded considerable support for the proposed model across the three regions. In particular, hypotheses based on the assumptions of ethnolinguistic identity gratifications and ethnolinguistic cultivation were substantiated for the most part in each setting; however regarding the predictions derived from ethnolinguistic identity theory, the findings were inconsistent. Key terms: television, minority language media, language minority, minority language, ethnolinguistic identity, cultivation, uses and gratifications |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://helda.helsinki.fi/bitstream/handle/10138/39304/vincze_dissertation.pdf?sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
