NDLI: Pensar o género na publicidade: percepções de estudantes do ensino superior português

Content Provider	Semantic Scholar
Author	Jorge, Ana Reis Cerqueira, Carla Preciosa Braga Magalhães, Sara I.
Copyright Year	2017
Abstract	Neste artigo discutem-se resultados do projeto PubliDiversidade . Apos a realizacao de grupos focais com jovens universitarias/os da area de comunicacao, analisaram-se as suas percepcoes relativamente a dimensao de genero na publicidade, enfatizando tambem as estrategias de auto e hetero-regulacao existentes. Concluiu-se pela escassez de perspetivas criticas e de rutura face a representacoes genderizadas em anuncios publicitarios, subtraindo-as a imperativos sociais e de mercado, embora algumas/alguns participantes tenham apresentado discursos que remetem para alguma reflexividade. Neste sentido, o estudo aponta para a necessidade de ampliacao de uma literacia publicitaria critica, com previsivel impacto na edificacao de uma publicidade pautada pela igualdade de genero.
Starting Page	60
Ending Page	87
Page Count	28
File Format	PDF HTM / HTML
DOI	10.22478/ufpb.2179-7137.2017v6n1.35627
Volume Number	6
Alternate Webpage(s)	http://repositorium.sdum.uminho.pt/bitstream/1822/55145/1/2017_Jorge_Cerqueira_pensarogenero.pdf
Alternate Webpage(s)	https://doi.org/10.22478/ufpb.2179-7137.2017v6n1.35627
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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