Loading...
Please wait, while we are loading the content...
Similar Documents
Effect of Celebirity Endorsement on Consumers Purchase Intention in the Mediation Effect of Brand Image
| Content Provider | Semantic Scholar |
|---|---|
| Author | Alawadhi, Reem Örs, Müge |
| Copyright Year | 2020 |
| Abstract | Findings – Research findings some hypotheses associated with this study were accepted (celebrity expertise, celebrity likeability) where celebrity had a major influence on the intent of purchase for the consumer in terms of brand image. While the others were rejected (celebrity trustworthiness, celebrity attractiveness), It was also found that there is an important and direct correlation between brand image and customer buying intention. |
| Starting Page | 454 |
| Ending Page | 468 |
| Page Count | 15 |
| File Format | PDF HTM / HTML |
| DOI | 10.20491/isarder.2020.855 |
| Volume Number | 12 |
| Alternate Webpage(s) | https://www.isarder.org/2020/vol.12_issue.1_article32_abstract.pdf |
| Alternate Webpage(s) | https://www.isarder.org/2020/vol.12_issue.1_article32.pdf |
| Alternate Webpage(s) | https://doi.org/10.20491/isarder.2020.855 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
