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To Stand Out in the Crowd. How public relation activities effect a crowdfunding campaign for a tech-startup
| Content Provider | Semantic Scholar |
|---|---|
| Author | Arvidsson, Simon |
| Copyright Year | 2015 |
| Abstract | This thesis handles the phenomena of crowdfunding and how public relations effect a campaign. A real-life experiment was conducted on the crowdfunding platform Kickstarter. The experiment including two groups, the first one was given the treatment ” external PR” while the other had to rely on internal community awareness. The conclusions of the experiments are that external PR leads to higher awareness but does not imply multiple-effect. This means that funders on average does not pledge more, and there is no positive correlation that including PR constitutes a higher number of people. Thus, this thesis can have managerial implications that cost per average pledger can be calculated and that community building is an important factor. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://gupea.ub.gu.se/bitstream/2077/39916/1/gupea_2077_39916_1.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
