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Adoption of Internet Banking by Yemeni Consumers : An Empirical Investigation
| Content Provider | Semantic Scholar |
|---|---|
| Author | Alisalehal-Ajam Nor, Khalil Md |
| Copyright Year | 2013 |
| Abstract | The Internet banking service becomes more important for commerce. The success of this service is determined not only by banks or government support, but also by customers' acceptance of it. The main aim of this study is to examine empirically the factors that affect the acceptance of Internet banking. Although Internet banking has been widely adopted in various developed countries, consumers’ adoption of this service in developing countries has been slower than anticipated. That is, in developing countries, Internet banking services has not been used as much as they could or should have been. So far, there is sill a limited empirical research on Internet banking service in developing. There is a clear need to investigate the factors that influence customers' intention to adopt this service. Identifying influential factors that influence customer's intention to adopt Internet banking service is crucial. This study applied Innovation Diffusion Theory on 1286 respondents in Yemen. Structural equation modelling was used for data analysis. The results indicate that perceived relative advantage, perceived ease of use, perceived compatibility and perceived trialability have a significant effect on customers’ acceptance of Internet banking. The findings of this study provide several important implications for Internet banking adoption research and practice. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://ajbasweb.com/old/ajbas/2013/February/182-189.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
