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To Lease or to Buy? A Structural Model of a Consumer’s Vehicle and Contract Choice Decisions
| Content Provider | Semantic Scholar |
|---|---|
| Copyright Year | 2007 |
| Abstract | Vol. XLIV (August 2007), 490–502 490 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Srabana Dasgupta is an assistant professor, Marketing Division, Sauder School of Business, University of British Columbia, Vancouver (e-mail: dasgupta@sauder.ubc.ca). S. Siddarth is an associate professor, Marketing Department, Marshall School of Business, University of Southern California, Los Angeles (e-mail: siddarth@usc.edu). Jorge Silva-Risso is Assistant Professor of Marketing, Anderson Graduate School of Management, University of California, Riverside (e-mail: jorge.silva-risso@ucr.edu). The authors thank the Power Information Network, an affiliate of J.D. Power and Associates, for the data used in this study. Ron Shacher served as guest associate editor for this article. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.sauder.ubc.ca/Faculty/Divisions/Marketing/~/media/Files/Faculty%20Research/Marketing%20Division/Marketing%20Publications/Dasgupta/lease%20or%20buy.ashx |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
