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Modelling Consumer Trust in Internet Shopping based on the Standard Learning Hierarchy: A Structural Approach
| Content Provider | Semantic Scholar |
|---|---|
| Author | Martínez-López, Francisco J. Montoro-Ríos, Francisco J. |
| Copyright Year | 2005 |
| Abstract | Francisco J. Martínez-López has been a lecturer in marketing at the University of Granada (Spain) since 1999. He received his MSc in Marketing in 2001. He is currently a doctoral candidate in marketing at the University of Granada. His research is mainly focused on consumer behaviour in electronic markets as well as on marketing modelling. He has made numerous presentations at major international marketing conferences such as those of the Academy of Marketing Science, the European Marketing Academy and the International Association for Fuzzy-Set Management and Economy. He has also published in the Fuzzy Economic Review. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://5ca2649a-a-62cb3a1a-s-sites.googlegroups.com/site/journalofinternetbusiness/issues/iss02_lopez.pdf?attachauth=ANoY7crmXRxkJ7_U0jxfNVe-PwyoJKt5fCJiQyI5Ojwjz2AvJTthINOKKfNGfISNlkLqyIZ0p3IcvEDeTylKWakBQEKcDiH-jqeAZsBeDduDYIqxLf_yS9OzaFtFsJHpKNDpWiHYVQNwFfPyh-qv4FT_JUbS9bTpiTaGhUuxe7C2xi-0-W3dJvelA1xvU7S2M2PRxkWliZPzG9-mxpczIig9CzbcTq8KMP_B5sQo3HKOyNTiWomImikc0SDj6WsJ8H2epcvs-xSR&attredirects=0 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |