NDLI: Social media content for business and user engagement on Facebook

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Social media content for business and user engagement on Facebook

Content Provider	Semantic Scholar
Author	Mazza, Barbara Boccazzi Palermo, Alessandra
Copyright Year	2018
Abstract	Abstract: Facebook is regularly used by businesses to present themselves to users and communicate with them. most users act passivily by simply reading and viewing a company's official homepage. Few followers adopt a more active role, such as commenting and interacting with each other and with the company, fewer still are reactive and proactive, becoming co-creators of content. This study examines the type of content entered by businesses to stimulate user engagement, and how participation and activism is stimulated, through the creation of appropriate indexes. The results obtained uncover previously overlooked aspects of conversation and content setting, to encourage user engagement. Keywords: information content, entertainment content, incentive content, socialization content, engagement indexes *** Contenu des medias sociaux d’entreprise et engagement des utilisateurs sur Facebook Resume: Facebook est regulierement utilise par les entreprises pour se presenter aux utilisateurs et communiquer avec eux. La plupart des utilisateurs agissent passivement en lisant et en consultant la page d'accueil officielle d'une entreprise. Peu de suiveurs adoptent un role plus actif, comme commenter et interagir entre eux et avec l'entreprise, moins sont encore reactifs et proactifs, devenant co-createurs de contenu. Cette etude examine le type de contenu introduit par les entreprises pour stimuler l'engagement des utilisateurs, et comment la participation et l'activisme sont stimules, a travers la creation d'indices appropries. Les resultats obtenus permettent de decouvrir des aspects precedemment negliges de la conversation et de la definition du contenu, afin d'encourager l'engagement des utilisateurs. Mots-cles : contenu d'information, contenu de diverstissement, contenu incitatif, contenu de socialisation, indices d'engagement
Starting Page	49
Ending Page	73
Page Count	25
File Format	PDF HTM / HTML
Volume Number	11
Alternate Webpage(s)	http://essachess.com/index.php/jcs/article/download/409/447
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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