El rol de la gerencia en la adopción del comercio electrónico: El caso de las mipymes costarricenses. (The role of management in the adoption of electronic commerce: The case of the Costa Rican MSMEs)

Content Provider	Semantic Scholar
Author	Solís, Keller Martínez Esquivel, Ivonne Vásquez
Copyright Year	2018
Abstract	Resumen El proposito de la investigacion fue explorar la influencia del gerente/propietario de la mipyme costarricense en la decision de adoptar el comercio electronico. Para ello se efectuo un estudio de casos multiple, exploratorio y transeccional, los datos recopilados se procesaron a traves de la tecnica de analisis tematico. Los resultados revelan que el proceso de adopcion tecnologica debe iniciar por el entendimiento y convencimiento de parte del gerente/propietario de que el comercio electronico es una alternativa para aportar valor estrategico a la empresa e incrementar la satisfaccion de sus clientes, ya que la decision gira entorno a su percepcion. Abstract The aim of the study was to explore CEO/owner’s influence in the MSME’s decision about adopting e-commerce. For this, a multiple, exploratory and transectional case study was carried out. The data collected were processed through the thematic analyses technique. The results reveal that the technology adoption process must begin with the understanding and conviction of the manager/owner that electronic commerce is an alternative to provide strategic value to the business and to increase customer satisfaction, since the decision revolves around him/her perception.
Starting Page	45
Ending Page	53
Page Count	9
File Format	PDF HTM / HTML
Volume Number	12
Alternate Webpage(s)	https://www.scielo.sa.cr/pdf/tec/v12n2/1659-3359-tec-12-02-45.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article