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Effects of Competitive Strategies on the Competitive Advantage of Auditing Firms in Nairobi County, Kenya
| Content Provider | Semantic Scholar |
|---|---|
| Author | Githuku, Gerald Kanyango |
| Copyright Year | 2016 |
| Abstract | This study sought to evaluate the effect of competitive strategies on the competitive advantage of auditing firms in Nairobi County, Kenya. The specific objective of the study was to establish the effects of service quality strategy on the competitive advantage of auditing firms in Nairobi County, Kenya. A review of the relevant literature was undertaken. On the methodology the study utilized a descriptive research design. The target population comprised of 678 registered audit firms in Nairobi County. The study adopted the stratified sampling technique. From the possible 678 target population, stratified random sampling was employed to select a total of 136 sample population. A questionnaire was used to collect primary data which was analyzed using descriptive statistics. The study found that nature of services help reduce wastage which increases competitive advantage of the organization. The study recommends that audit firms should adopt strategies such as diversification of products to include consultancy & accountancy. Key Words: service quality strategy, auditing firms in Nairobi County, Kenya |
| File Format | PDF HTM / HTML |
| Volume Number | 3 |
| Alternate Webpage(s) | http://ir.jkuat.ac.ke:8080/bitstream/handle/123456789/2232/Githuku,%20Gerald%20Kanyango,%20MSc%20B.A%202016.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
