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Pengaruh Youtube Advertising terhadap Brand Awareness dan Purchase Intention
| Content Provider | Semantic Scholar |
|---|---|
| Author | Yunita, Dessy Nazaruddin, Ahmad Muslim Nailis, Welly |
| Copyright Year | 2019 |
| Abstract | This study aims to examine the influence of You T ube Advertising on brand awareness and purchase intention. This study uses a conclusive design with single cross sectional. The number of samples are 210 respondents who watched advertisements on Youtube as research objects. Entertainment, informativeness, irritation, credibility, brand awareness and purchase intention are used to discuss the results of research. Th e results of this study show that the Youtube Advertising dimension does not influencee brand awareness, but brand awareness has impact on purchase intention. https://doi.org/10.26905/jmdk.v7i1.2538 |
| Starting Page | 36 |
| Ending Page | 46 |
| Page Count | 11 |
| File Format | PDF HTM / HTML |
| DOI | 10.26905/jmdk.v7i1.2538 |
| Volume Number | 7 |
| Alternate Webpage(s) | http://jurnal.unmer.ac.id/index.php/jmdk/article/download/2538/pdf |
| Alternate Webpage(s) | https://doi.org/10.26905/jmdk.v7i1.2538 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
