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A Semiotic Analysis of portraying Gender in Magazine Advertisements
| Content Provider | Semantic Scholar |
|---|---|
| Author | Jha, Alok Kumar Raj, Amrita Gangwar, Rachana |
| Copyright Year | 2017 |
| Abstract | Media play a big role in people’s life. There are different kinds of media like television, cinema, advertisements etc. which are portraying and making images of Men and women. In this study, researchers find out how gender roles are portrayed as stereotypes in magazineadvertisements. Researchersanalyzed 12 advertisements which were taken from Magazine (Femina and cosmopolitan) from january2016 to December 2016. In this current study, the researchers found that how portrayal of Femininity and Masculinity as a form of sexual object and hegemonic nature in the magazine', respectively.The methodology which has been used in this study is Descriptive qualitative analysis with pictorial analysis based on Goffman’s theory of gender analysis where the researchers analyzed and described and interprets the sign of portraying gender in Magazine advertisements. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.iosrjournals.org/iosr-jhss/papers/Vol.%2022%20Issue5/Version-11/A2205110108.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
