Loading...
Please wait, while we are loading the content...
Similar Documents
Desarrollo del plan de negocios para la nueva línea de jabón facial con protector solar para la fabril en Guayaquil
| Content Provider | Semantic Scholar |
|---|---|
| Author | Marin, Johanna Domenech, Karen Gabriela Lino Yèpez, Silvia Verónica Quiroz |
| Copyright Year | 2009 |
| Abstract | The Ecuadorian market has been and will be one of the markets with greater affinity for the cosmetics, because of the great importance attached to those caring image and aesthetics of the body, this has motivated the interest group in developing a product that provides more skin care for women. To support this sense of aesthetics the idea of creating “SunSafe” Facial Soap with Sunscreen. To promote this new product line includes strategies of marketing and financial to create a brand new, strong presence of conquering the target groups are women of 25 or 45 years old, contributing to the innovative spirit of the company and generate the higher profits for La Fabril. The messages we want to communicate to the audience to highlight the benefits of functional soap are: sunscreen, cleansing and moisturizing daily, and appeal to the feelings of safety and care for one of the most important parts of the body: The Face. Hugo José Luis García Poveda Director ESCUELA SUPERIOR POLITÉCNICA DEL LITORAL CENTRO DE INVESTIGACIÓN CIENTÍFICA Y TECNOLÓGICA |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.dspace.espol.edu.ec/bitstream/123456789/2527/1/4997.pdf |
| Alternate Webpage(s) | http://www.dspace.espol.edu.ec/bitstream/123456789/10628/1/D-39548.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
