NDLI: Factors influencing consumer purchase decisions for health-promoting goods and services in malaysia.

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Factors influencing consumer purchase decisions for health-promoting goods and services in malaysia.

Content Provider	Semantic Scholar
Author	Cheah, Yong Kang
Copyright Year	2014
Abstract	BACKGROUND In the context of global increases in the prevalence of non-communicable diseases, the objective of the present study is to investigate the factors affecting individuals' decisions to use health-promoting goods and services. METHODS The Third National Health and Morbidity Survey (NHMS III), consisting of 30992 respondents, was analysed. The Pearson chi-square test was applied to compare the distribution of categorical variables. A binary logistic regression model was used to assess the likelihood of using health-promoting goods and services. RESULTS Age, income, gender, ethnicity, education, marital status, location of residence, job characteristics, and being diagnosed with hypercholesterolemia were significantly associated with use of health-promoting goods and services. In contrast, young individuals, low income earners, males, Indians and others, the less-educated, single individuals, rural dwellers, the unemployed and individuals with hypercholesterolemia were less likely to use health-promoting goods and services than others. CONCLUSION Socio-demographic and health factors played an important role in affecting the use of health-promoting goods and services. Based on these factors, several intervention measures with the intent of increasing the use of health-promoting goods and services were suggested, if only applicable to Malaysians.
Starting Page	36
Ending Page	44
Page Count	9
File Format	PDF HTM / HTML
PubMed reference number	25897281
Journal	Medline
Volume Number	21
Issue Number	6
Alternate Webpage(s)	http://journal.usm.my/journal/OA4mjms2162.pdf
Journal	The Malaysian journal of medical sciences : MJMS
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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