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Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages
| Content Provider | Semantic Scholar |
|---|---|
| Author | Winston, William J. Granat, Jay P. |
| Copyright Year | 1994 |
| Abstract | Contents Introduction * "The Medium Is the Message"--Even for a Five-Year Old * Entrepreneurial Advertising: Some Business Basics and a Lot of Common Sense * Persuading Customers * Words That Win Customers: A Short Course in Copywriting * Testing: A Scientific Approach to Advertising * The Adventures of a Mail Order Entrepreneur: Direct Response Advertising * "Let Your Fingers Do the Walking": Yellow Pages Advertising * Brochures That Bring In Big Bucks * How to Create Great Television Campaigns on a Small Budget * Radio: Sounds That Sell * Where and When Should You Run Your Message? * Publicity, Public Relations, and Advertising: A Powerful Combination * What Entrepreneurs Really Need to Know About Advertising * References * Index |
| File Format | PDF HTM / HTML |
| DOI | 10.4324/9781315863856 |
| Alternate Webpage(s) | http://www.principlesofforecasting.com/persuasive-advertising-for-entrepreneurs-and-small-business-owners-how-to.pdf |
| Alternate Webpage(s) | https://doi.org/10.4324/9781315863856 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
