Plan de negocios para la creación de un restaurante temático de fines de semana especializado en niños con comida saludable y divertida

Content Provider	Semantic Scholar
Author	Mora, Aguirre Carolina, Nicole
Copyright Year	2017
Abstract	Enjoy Funny Food is a restaurant of healthy food, its target Kids. It is an alternative to other local restaurants, which looks for position as the best option in the city. Quality, price and service there are some of its qualities. The restaurant plus will be the excellent attention offered to kids and parents. Its specialty will be to prepare healthy food, and at the same time funny. To do this the meals will be prepared with organics and fresh products. It will be an attractive for parents, since actually they do not have any healthy alternatives for their kids. Being a potential market, this allows a fast positioning in the consumers mind. According to the market research made in Cumbaya area, the results shows that parents prefer healthy food for their children, specially weekends where family goes out to eat. They are interested in the proposal because of the lack of restaurants specialized in kids, that offer an unforgettable experience with food. Healthy food presented in a funny manner that attracts the attention of kids, and makes enjoyable this activity. Finally, the financial analysis was made to know if the restaurant was a viable and rentable option.This analysis shows that the initial investment required was USD 41.163,11, the VAN was USD 16.104,85 (Positive value) and TIR USD 46,56 , which is a higher percentage to the minimum rate of return, 31,23%. So the project is achievable.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://dspace.udla.edu.ec/bitstream/33000/6570/1/UDLA-EC-TLG-2017-05.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article