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Influencia de los medios de comunicación social en la percepción de la imagen
| Content Provider | Semantic Scholar |
|---|---|
| Author | Tuñas, Noelia Rodríguez |
| Copyright Year | 2019 |
| Abstract | MEDIA INFLUENCE IN THE PERCEPTION OF IMAGE: ANALYSIS OVER THE APPOINTMENT OF THE TOWER OF HERCULES AS WORD HERITAGE, ITS REFLECT IN THE GENERAL PRESS AND REPERCUSSION IN THE TOURISM PROMOTION OF A CORUÑA The present study tries to analyze the influence that there exercise the media of social communication in the formation of the image of a tourist destination. Concretely, one presents the case of A Coruña and his recent appointment on the part of the UNESCO as Heritage of the Humanity to one of the most emblematic monuments of the city, The Hercules' Tower. The work will try to know the repercussion and social influence of the mass media on the perception of the image of The Hercules' Tower before and after his appointment. To the being a project of such an importance the efforts will be fixed in knowing the influence of the press of general information and daily diffusion where major presence acquires you notify her and to quarrel if some relation exists between the generated news and the number of visitors to the mentioned monument. |
| Starting Page | 3 |
| Ending Page | 31 |
| Page Count | 29 |
| File Format | PDF HTM / HTML |
| DOI | 10.17979/redma.2011.01.06.4717 |
| Volume Number | 01 |
| Alternate Webpage(s) | http://revistas.udc.es/index.php/REDMARKA/article/download/redma.2011.01.06.4717/g4717_pdf |
| Alternate Webpage(s) | http://redmarka.net/ra/usr/39/1143/redmarka_n6pp3_31.pdf |
| Alternate Webpage(s) | https://doi.org/10.17979/redma.2011.01.06.4717 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
