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Online Surveys in Collecting Cross-Cultural Qualitative User Experience Feedback
| Content Provider | Semantic Scholar |
|---|---|
| Author | Walsh, Tanja |
| Copyright Year | 2016 |
| Abstract | Through globalization it has become increasingly important to understand how culture affects the user experience (UX) of mobile devices and services. Despite the importance of cultural factors in product design, not much research has been done to study them. Our aim was to discover cultural differences in the UX of a Smartphone with remote online sentence completion method. This paper presents the results of a remote online UX evaluation survey of a Smartphone with altogether 72 respondents from India, China, USA, UK and Denmark. The results indicate that there are cultural differences in how people experience the product and also in the way people respond to UX evaluation survey and share their experiences with the product. The results show that a remote online sentence completion survey is a relatively fast and easy way of gathering international user data, although the analysis can be challenging. The use of Hofstede’s cultural dimensions in the analysis of the data gave us better understanding of the impact of specific culture on the results. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://tutcris.tut.fi/portal/files/5624669/Walsh_1376.pdf |
| Alternate Webpage(s) | https://trepo.tuni.fi/bitstream/handle/10024/114835/Walsh_1376.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
