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L'immersion dans les environnements expérientiels en ligne : rôle des dispositifs de la réalité virtuelle
| Content Provider | Semantic Scholar |
|---|---|
| Author | Volle, Pierre Charfi, Ahmed Anis |
| Copyright Year | 2010 |
| Abstract | This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web sites. We identify the most important experiential components of e-commerce web sites using virtual reality devices (i.e. virtual agents and 3D decor). We finally shed some light on the influence of immersive experiences on the potential responses of the visitor towards the site, the brand and the product, in terms of cognitions, purchase intentions and relational behaviors. To conclude, we expose a conceptual model that subsumes the phenomenon of immersion in the context of online consumption experiences. |
| Starting Page | 1 |
| Ending Page | 25 |
| Page Count | 25 |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://halshs.archives-ouvertes.fr/halshs-00638648/document |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
