NDLI: Innovativeness/Novelty-Seeking Behavior as Determinants of Online Shopping Behavior Among Indian Youth

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Innovativeness/Novelty-Seeking Behavior as Determinants of Online Shopping Behavior Among Indian Youth

Content Provider	Semantic Scholar
Author	Khare, Arpita Singh, Shveta Khare, Anshuman
Copyright Year	2010
Abstract	The purpose of this research is to examine the relationship between innovativeness/novelty-seeking behavior of Indian youth and their online shopping behavior. Three hundred students studying in universities in the northern region of India between the ages of 18 and 24 years participated in the survey. The research findings show a positive relationship between innovativeness/novelty-seeking behavior and online shopping behavior. The article concludes that Indian youth are interested in online shopping Web sites because these Web sites provide the latest information about products and services. Their online shopping is influenced by Web site attributes such as convenience and flexibility. The surveyed population felt comfortable purchasing with cash because online transactions are considered insecure. The article concludes with some suggestions that companies can incorporate to successfully attract Indian youth to their Web sites for shopping.
Starting Page	164
Ending Page	185
Page Count	22
File Format	PDF HTM / HTML
DOI	10.1080/15332861.2010.529054
Volume Number	9
Alternate Webpage(s)	http://www.iimrohtak.ac.in/wp-content/uploads/2011/05/Journal-of-Internet-Comm.pdf
Alternate Webpage(s)	https://doi.org/10.1080/15332861.2010.529054
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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