NDLI: Estratégias De Crescimento E Competitiva: Um Estudo De Caso Sobre a Evolução Dos Conceitos Em Uma Empresa Brasileira Do Ramo Têxtil

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Estratégias De Crescimento E Competitiva: Um Estudo De Caso Sobre a Evolução Dos Conceitos Em Uma Empresa Brasileira Do Ramo Têxtil

Content Provider	Semantic Scholar
Author	Sutter, Mariana Bassi Calil, Fabiana Gonçalves Toledo, Geraldo Luciano Polo, Edison
Copyright Year	2012
Abstract	Este estudo procura compreender como as organizacoes utilizam as estrategias de crescimento e as competitivas no seu processo de crescimento e busca identificar as estrategias empregadas no processo de crescimento de uma empresa do setor textil brasileiro. Levantou-se o referencial relacionado a estrategia nas organizacoes, estrategias de crescimento e competitivas, e o panorama do ramo de moda no Brasil. O estudo e exploratorio de carater qualitativo, com base no metodo do estudo de caso. A analise dos dados permitiu: 1) identificar as estrategias mais praticadas pelo varejista e 2) entender como a organizacao utiliza as estrategias para crescer. GROWTH AND COMPETITIVE STRATEGIES: A CASE STUDY ON THE EVOLUTION OF THE CONCEPTS IN A BRAZILIAN COMPANY OF TEXTILE INDUSTRY ABSTRACT This study seeks to understand how organizations use growth and competitive strategies in their process of growth and seeks to identify strategies for growth employed by a Brazilian company from textile industry. There for referential background related to organizations´ strategy, growth and competitive strategies, and the outlook of the fashion industry in Brazil were studied. The study is exploratory and qualitative, based on the case study method. The data analysis allowed us to: 1) identify the strategies most practiced by the retailer and 2) understand how the organization uses strategies to grow. KEYWORDS: Competitive Strategy, Growth strategies, Textile Industry.
Starting Page	320
Ending Page	340
Page Count	21
File Format	PDF HTM / HTML
Volume Number	13
Alternate Webpage(s)	http://periodicos.unifacef.com.br/index.php/rea/article/download/875/611
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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