NDLI: Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana

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Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana

Content Provider	Semantic Scholar
Author	Kwakwa, Paul Adjei
Copyright Year	2012
Abstract	This work looked at the use of mobile technology among entrepreneurs/managers of micro and small scale businesses in the Akuapem North district of Ghana. The major findings were that entrepreneurs/business managers would use more than one mobile phone and/or subscribed to more than one network in order to make affordable calls, to enjoy excellent service from other network providers, for business purposes, security reasons and to have a place for their many contact numbers. Apart from marketing/sales purposes, the managers/entrepreneurs used phone for the gathering of information, for product delivery/procurement and managing internal affairs among others. A Chi square test confirmed that mobile phone has helped businesses improve customer services, improve communication with suppliers/customers, open up new branch, keep up with competitors and help increase profit. However, the respondents identified a number of occasional challenges such as no reception, poor sound/breaking up of sound and calls ending unexpectedly.
Starting Page	156
Ending Page	164
Page Count	9
File Format	PDF HTM / HTML
Volume Number	2
Alternate Webpage(s)	http://ir.presbyuniversity.edu.gh:8080/jspui/bitstream/123456789/93/1/Mobile%20Phone%20Usage%20by%20Micro%20and%20Small%20Scale%20Enterprises%20in%20Semi-Rural%20Ghana.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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