NDLI: UvA-DARE ( Digital Academic Repository ) The Consequences of Astroturf Lobbying for Trust and Authenticity

Content Provider	Semantic Scholar
Author	Lock
Copyright Year	2017
Abstract	In contrast to authentic grassroots activism, in astroturfing, lobbyists sponsor an interest group that pretends to be a grassroots movement. In a vignette-based experiment, we investigate for the first time how astroturfing, compared to grassroots lobbying, reflects on stakeholders’ perceptions of organizational trust and authenticity, how perceived frequency of the practices relates to them, and the associations they trigger. Our results indicate that stakeholders perceive an astroturfing organization as barely trustful and authentic, even less so if the practice is perceived as occurring more frequently. Astroturfing triggered negative associations of manipulation. Such perceptions damage organizations’ trustful relationships with their publics.
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://pure.uva.nl/ws/files/16859197/lockseele_25.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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