NDLI: INTISARI Penelitian ini bertujuan untuk menguji pengaruh Website Quality Attributes terhadap Participation, Participation dengan eWOM dan Participation dengan co-shopping situs Pinterest di Surabaya. Penelitian ini menggunakan pendekatan purposive sampling, dimana sampel berupa responden yang menggu

Content Provider	Semantic Scholar
Copyright Year	2016
Abstract	Penelitian ini bertujuan untuk menguji pengaruh Website Quality Attributes terhadap Participation, Participation dengan eWOM dan Participation dengan co-shopping situs Pinterest di Surabaya. Penelitian ini menggunakan pendekatan purposive sampling, dimana sampel berupa responden yang menggunakan dan pernah melakukan pembelian di Social Shopping Website Pinterest selama 1 tahun terakhir yang berdomisili di Surabaya. Responden penelitian ini berjumlah 150 orang. Analisis dalam penelitian ini dengan menggunakan model SEM (Structural Equation Modeling) dan diolah menggunakan software SPSS versi 18.0 for Windows untuk pengujian Model Measurement dan Structural.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://repository.ubaya.ac.id/28286/1/M_5735_Abstrak.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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