NDLI: Studying Factors Affecting Repurchase Intention of Cyberspace Users (Case Study of Telegram Users)

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Studying Factors Affecting Repurchase Intention of Cyberspace Users (Case Study of Telegram Users)

Content Provider	Semantic Scholar
Author	Bajgiran, Ehsan Mohammadi
Copyright Year	2018
Abstract	Electronic commerce has been in the forefront of evolutions and center of attention in line with the development of information and communication technology and it has changed commercial affairs. Rapid growth of internet-based purchases has led marketing managers to focus the attention on factors affecting user's behavior in this context. Information is obtained based on analyzing consumer's behavior which leads to being successful in the market and achieving competitive benefits. The purpose of this work is to study factors affecting repurchase intention of Telegram users in Iran. Statistical population of this study includes all Iranian users of Telegram. As the statistical population was unlimited, sample size was considered to be 384 people based on Morgan's table from which 301 questionnaires were collected by researchers. The validity and reliability of questionnaires were measured by confirmatory factor analysis and Cronbach's alpha along with composite reliability, respectively. Pearson's correlation test, linear regression, and structural equation model with PLS software were used to examineand test research hypotheses. Results show that perceived value, being confidence in seller site, data security, and privacy has positive and significant effect on satisfaction with internet purchase. Towards this, being confidence in seller site, data security and privacy, and being satisfied with internet-based purchase has positive and significant effect on online repurchase.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://pedigreesciencepub.com.au/aem/admin/upload/filp2-18.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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