Exploring the influence of privacy control designs on users' interpersonal trust in online social network environments

Content Provider	Semantic Scholar
Author	Xu, Mengting
Copyright Year	2013
Abstract	........................................................................................................................ ii Preface .......................................................................................................................... iv List of Tables ............................................................................................................... vii List of Figures ........................................................................................................... viii Acknowledgments ....................................................................................................... ix 1.Introduction ............................................................................................................... 1 2.Literature Review and Background ........................................................................ 4 2.1 Trust Studies in IS ...................................................................................... 4 2.2 Process of Trust Formation ........................................................................ 5 2.3 Information Disclosure, Privacy Concerns and Trust ................................ 8 2.4 Trust Reciprocity in OSNs ....................................................................... 12 2.5 Purpose of This Study .............................................................................. 13 3. Research Model and Hypotheses .......................................................................... 14 3.1 Perceived Information Sensitivity and Trust-Received ........................... 15 3.2 Perceived Audience Limitation and Trust-Received................................ 16 3.3 Trust Reciprocity on Facebook ................................................................ 17 4. Methodology ........................................................................................................... 19 4.1 Study Design ............................................................................................ 19 4.2 Development and Design of Hypothetical Scenarios .............................. 21 4.3 Item Development .................................................................................... 25 4.4 Instrument Pretesting and Refinement ..................................................... 29 5. Data Analysis and Results ..................................................................................... 33 5.1 Control and Manipulation Checks ........................................................... 34 5.2 Assessment of Measurement Validation .................................................. 35 5.3 Analysis of Antecedents to Trust-Received ............................................. 40 5.4 Mediation Test of Trust-Given ................................................................. 42 6. Exploration of Additional Trust-Received Antecedents ..................................... 44 6.1 Control and Manipulation Checks ........................................................... 47 6.2 Assessment of Measurement Validation .................................................. 49 6.3 Analysis of Antecedents to Trust-Received ............................................. 54 6.4 Mediation Test of Trust-Given (Phase Two) ............................................ 57 6.5 Analysis of Antecedents to Trust-Received (Combination of Data from Both Phase One and Phase Two) ............................................................................ 58 7. Discussion, Implications, and Future Research .................................................. 64 Reference .................................................................................................................... 68 Appendices .................................................................................................................. 76 Appendix A: Pre-Treatment Demographics Questions .................................. 76 Appendix B: Pre-Treatment Measurement Items .......................................... 77
File Format	PDF HTM / HTML
DOI	10.14288/1.0073989
Alternate Webpage(s)	https://open.library.ubc.ca/media/download/pdf/24/1.0073989/2
Alternate Webpage(s)	https://doi.org/10.14288/1.0073989
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article