NDLI: Tüketi̇m İleti̇şi̇mi̇ni̇n Çocuklarin Yi̇yecek Terci̇hleri̇ndeki̇ Rolü: Ebeveynleri̇n Bakiş Açilari Üzeri̇ne Bi̇r Araştirma

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Tüketi̇m İleti̇şi̇mi̇ni̇n Çocuklarin Yi̇yecek Terci̇hleri̇ndeki̇ Rolü: Ebeveynleri̇n Bakiş Açilari Üzeri̇ne Bi̇r Araştirma

Content Provider	Semantic Scholar
Author	Kılıçer, Tuğba Uğur, Uğur
Copyright Year	2017
Abstract	Arastirmanin amaci, ebeveynlerin tuketim iletisim tarzlarinin onlarin ortak alisveris, rol model olma ve istekleri karsilama egilimleri uzerinde nasil bir rol oynadigini belirlemek, bu durumun cocuklarin yiyecek tercihlerine nasil yansidigini ortaya cikarmaktir. Bu amac dogrultusunda veriler, 6 ila 16 yas arasinda cocugu olan 373 ebeveyn ile yuz yuze anket teknigiyle gerceklestirilen saha calismasi sonucunda toplanmistir. Calismada once aciklayici faktor analizinden yararlanarak tuketim iletisiminin yapi gecerliligi test edilmistir. Ardindan katilimcilar tuketim iletisiminin boyutlari acisindan gruplandirilmistir. Katilimcilarin cocuklariyla tuketim konularinda iletisim kurarken en fazla uzlasmaci iletisim tarzini tercih ettikleri gorulmektedir. Ihmalkâr, korumaci, cogulcu ve uzlasmaci ebeveynlerin egilimleri farkliliklar gostermektedir. Uzlasmaci ebeveynler tuketim ve satin alma konularinda cocuklarina rol model olma, onlarla birlikte alisveris yapma ve onlarin isteklerini karsilama konularinda daha olumlu bir profile sahipken, ihmalkar ebeveynler acisindan daha olumsuz bir profil soz konusudur.
Starting Page	417
Ending Page	447
Page Count	31
File Format	PDF HTM / HTML
DOI	10.17218/hititsosbil.297988
Volume Number	10
Alternate Webpage(s)	https://dergipark.org.tr/download/article-file/328482
Alternate Webpage(s)	https://doi.org/10.17218/hititsosbil.297988
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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