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Business Strategies of the Multinational Corporations
| Content Provider | Semantic Scholar |
|---|---|
| Author | Diaconu, Laura |
| Copyright Year | 2012 |
| Abstract | The international strategic management facilitates the development of the international strategies that shape a large context for reaching the main goals of a multinational company. At a conceptual level, there are many similarities between designing a strategy that could be used only in one country and drawing up a strategy for a number of markets. Yet, it has to be mentioned that the development of an international strategy involves a more complex process than in the case of a national one. All these aspects, together with the determinants of the internationalization, will be largely argued in the present paper. |
| Starting Page | 141 |
| Ending Page | 151 |
| Page Count | 11 |
| File Format | PDF HTM / HTML |
| Volume Number | 4 |
| Alternate Webpage(s) | http://ceswp.uaic.ro/articles/CESWP2012_IV2_DIA.pdf |
| Alternate Webpage(s) | http://ceswp.uaic.ro/articles/CESWP2012_IV2.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
