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Using E-Commerce to Leverage Your Products Upstream
| Content Provider | Semantic Scholar |
|---|---|
| Author | Russell, Martha G. |
| Abstract | commerce can simplify tasks, reduce time, and optimize the customer experience. This paper reports a study conducted to inform the e-commerce strategy of a brand leader that was loosing market share. Implications for putting the customer at the center of the web-based interactions for customer relationship management are discussed. Opportunities for buyer-driven value networks and alliances of providers formed around complementary products and services that respond to consumer intentions are also explored, as an approach to create value through intention-based customer relationships. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.clickinresearch.com/download/Leveraging_Products.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
