NDLI: Uso de las Redes Sociales por las universidades públicas andaluzas. Análisis de contenido de la cuenta oficial de Twitter

Content Provider	Semantic Scholar
Author	Onieva, José Eduardo Simón
Copyright Year	2017
Abstract	At the time digital Social Networking (RRSS) appeared, the ways of communication of universities with society have changed completely. The Universities Press Offices face a new challenge: to adapt a method which would lead to connect with their audience in a completely different way. The main problem has been the vertiginous speed with by which these changes have happened. Precipitation may be the reason that none of the Andalusian institutions have followed patterns and common strategies and, each one, have taken their own initiatives. This study has analyzed the official Twitter account of the ten Andalusian public universities during the month of February 2013, 2015 and 2016 have been studied about five thousand messages generated from the Universities Press Offices.
Starting Page	631
Ending Page	645
Page Count	15
File Format	PDF HTM / HTML
DOI	10.5209/ESMP.55618
Volume Number	23
Alternate Webpage(s)	https://revistas.ucm.es/index.php/ESMP/article/download/55618/50476
Alternate Webpage(s)	https://doi.org/10.5209/ESMP.55618
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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