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Innovative-marketing directions of recreational-tourism industry in Ukraine
| Content Provider | Semantic Scholar |
|---|---|
| Author | Mykolayivna, Shevchenko Hanna Evgenivna, Ivanova Tetyana |
| Copyright Year | 2015 |
| Abstract | In the article the necessity of the development of recreational-tourism industry in Ukraine, despite the difficult political and economic situation in the country, based on the innovative marketing activities is grounded. The features of recreation areas on the analysis of the relevant natural resources are described, and the marketing activities for the development of recreationaltourist areas of Ukraine are proposed, in particular the creation of the database objects of recreational management, using the tool of marketing generations, the strengthening cooperation with government agencies and travel agencies. |
| File Format | PDF HTM / HTML |
| Volume Number | 3 |
| Alternate Webpage(s) | http://essuir.sumdu.edu.ua/bitstream/123456789/42355/1/Shevchenko_Ivanova.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |