NDLI: The Investigation of Product Involvement in Shopping Behaviors among Male College Students

Please wait, while we are loading the content...

The Investigation of Product Involvement in Shopping Behaviors among Male College Students

Content Provider	Semantic Scholar
Author	Seo, Jung-Im Namwamba, Grace W.
Copyright Year	2014
Abstract	We investigated the clothing shopping behaviors of male college students. This study is significant because there is limited published research on the shopping behavior of male college students in the area of two correlative product involvement and store type and yet, there is a large increase in market share of male apparel products. Male college students (n=285) were surveyed via questionnaire. MANOVA and ANOVA were used to analyze the data. This research revealed that male college students are highly concerned about their physical appearance and clothing. The findings of this study demonstrate that male college students have unique shopping behaviors determined by the levels of the product involvement. The high level of the product involvement strongly influences their interests in brand commitment, shopping orientations, information sources, product attributes, and retail formats such as department stores, specialty stores, discount stores, catalog or mailing order, and internet.
Starting Page	6
Ending Page	6
Page Count	1
File Format	PDF HTM / HTML
Volume Number	3
Alternate Webpage(s)	http://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?article=1112&context=amj
Alternate Webpage(s)	https://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?article=1112&context=amj
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in