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Brands we love to hate: An exploration of brand avoidance
| Content Provider | Semantic Scholar |
|---|---|
| Author | Lee, Michael Sangyeob |
| Copyright Year | 2008 |
| Abstract | Foundation for Research Science and Technology (Project number UOWX0227). The University of Auckland Graduate Research Fund. The Business School Post Graduate Research Grant. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://researchspace.auckland.ac.nz/bitstream/handle/2292/2556/02whole.pdf?sequence=4 |
| Alternate Webpage(s) | https://researchspace.auckland.ac.nz/bitstream/handle/2292/2556/01front.pdf?sequence=3 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |