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A study on Youth Buying Behaviour and Brand Preference towards Mobile Phones in Thrissur District Dr
| Content Provider | Semantic Scholar |
|---|---|
| Author | Jose, Josheena |
| Copyright Year | 2019 |
| Abstract | To study on customer purchase behaviour towards mobile phone. Customer buying is not mere transfer of item from seller to buyer. Consumer wants buying to become a happy affair. They would like to see, touch and feel the commodities that they buy. Understanding this psychology for the consumer many organizations have come to make purchase of happy affair. Today different brands of mobile phones are available to users. Mobile phones are one of the modern telecommunication technologies that have emerged over past decades to facilitate communication among people and across countries. Thus, the present study focuses on the factors which influencing the consumer to purchase Mobile Phones. This study helps to know the buying behaviour of the consumer while choosing Mobile Phones. This study also helps to know the consumers satisfaction level towards different branded mobile phones. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.iosrjournals.org/iosr-jbm/papers/Vol21-issue3/Series-4/G2103044046.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
