NDLI: Green Product Pricing and Malaysian Consumers' Willingness to Pay

Please wait, while we are loading the content...

Green Product Pricing and Malaysian Consumers' Willingness to Pay

Content Provider	Semantic Scholar
Author	Ong, Jeen Wei Guan, Gerald Goh, Choon Yih Shing, Marianne Goh, Lee Pheng
Copyright Year	2015
Abstract	This study aims to examine the price that consumers are willing to pay for green products relative to their non-green substitute and the actual price of the products in the market. While the price factor of green products has been investigated in previous studies, the focus has not been on the price that consumers are willing to pay for green products in comparison to non-green substitutes and actual price of the products in the market. In addition, the effects of demographic factors on the price that consumers are willing to pay for green products are also examined here. The study examined three categories of green products i.e. shampoo, light bulb and air-conditioners. The price that the respondents are willing to pay is obtained through a questionnaire. The results show that respondents are willing to pay significantly higher prices for green products relative to the non-green substitutes but the prices are significantly lower than the actual prices in the market across all the three categories of products. Furthermore, only ethnicity and income are found to influence the price consumers are willing to pay for green shampoo. The findings suggest that respondents are willing to pay premium prices for green products but are unlikely to purchase the green products due to the significant difference between the prices they are willing to pay for green products and the actual prices of these products in the market.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://web.usm.my/km/33(Supp.1)2015/Art.12%20(191-210).pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in