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How to Manage a Co-creation Community： the Case of Recipe Site
| Content Provider | Semantic Scholar |
|---|---|
| Author | Aoki |
| Copyright Year | 2016 |
| Abstract | Due to the penetration of information and communications technology (ICT), users are no longer merely consumers but have become value generators. In this paper, we examine how incentives impact on co-creation community participants. This study compares such two user-generated content (UGC) recipe sites as Cookpad, the largest site in Japan, and Rakuten recipe, similar UGC site but added monetary incentives. Using the data from an online survey, the 1,000 participants of consisted of Cookpadonly users (n = 600), Rakuten-only users (n = 200), and dual users (n = 200), we found that, a monetary incentive had a significant positive impact on the quantity of ideas and contributions, and that its effectiveness increased when accorded with the evaluations of others. This paper demonstrated empirically how to manage the quantity of ideas and contributions in a co-creation community with data from actual co-creation participants. |
| Starting Page | 276 |
| Ending Page | 286 |
| Page Count | 11 |
| File Format | PDF HTM / HTML |
| Volume Number | 13 |
| Alternate Webpage(s) | http://www.davidpublisher.org/Public/uploads/Contribute/570626459d221.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
